Have you ever worked with someone who never challenged you? They likely said yes to every idea and always went along with the popular opinion. That person is never me.

About

Good comms people help you communicate well. Great comms people do that while assessing for risk, looking at the detail while also taking a helicopter view, and are not afraid to be the one person in the room who questions something that everyone else is endorsing.

Hi there, I’m Sarah

With two decades of experience working in communications roles, I’ve seen many organisations get communications right, and I’ve also seen when it doesn’t go so well.

I’ve worked in Sydney and London and have spent the past 11 years back home in
New Zealand. I was fortunate enough to support the media room when Dame Jacinda Ardern gave birth, manage a visit from Prince William, and was honoured to advise victims of the Christchurch terror attack. I’ve worked in the public sector, for a global corporation, and in senior agency roles.

I have a brain that is wired to clearly see solutions when there are challenges cluttering the path, a love for my craft, a commitment to building authentic working relationships that last, and a curiosity that ensures the questions are always asked.

I’m now helping business leaders identify then fulfil their communications needs. Perhaps you’ve grown quickly and have realised there is a need for more professional communications to your expanding team, maybe you have a comms person of one who is stretched thin and requires more support, or perhaps you’ve suddenly found your company facing a reputational issue and media exposure and you need some rapid advice. This is my sweet spot – providing fractional communications leadership to help businesses navigate these periods.